If you can demonstrate concrete progress toward a greater goal, you can set yourself apart. They’ve got a quirky name and a cool office space, but no real growth to prove their worth. Today’s business landscape is full of startups and half-baked ideas that never achieve more than media buzz. Nothing supplements your story like huge growth. It’s this relentless motivation that can drive your growth through the roof. They won’t be focused on achieving subpar milestones - they’ll want to have their cake and eat it too. Teams are able to achieve much more if a bigger goal guides their actions. In addition to focusing efforts on short term goals, your team will be working toward one audacious long-term goal. If you want to see exponential growth, your best bet is with a BHAG. Here are some of the ways your BHAG supplements your company’s story. It’s an extension of what you do, how you do it, and why you do it. It’s also different from other goal-setting methods because it’s tied so closely to your mission statement and values. It becomes the True North for every department and every employee in the company. It’s much more than an overly ambitious goal - it condenses your journey in a simple statement.Ī BHAG is different from traditional goal setting because every decision and action must directly support the BHAG. But when you finally create a good BHAG, it becomes part of your story too. A BHAG must be clear, bound by time, measurable, focused, and mission-driven. It’s a journey that details your passions, challenges, and victories that got you here. It’s not the money, but the impact you can have on others. It’s the whole reason you went into business in the first place. It’s so much more than what you offer and how you present it. Your company’s story explains the purpose behind why you do what you do. Ĭonsumers buy into your story before they buy your product.

This article was originally published on Small Biz Resources.

Audacious in a sentence